Home Depot Bets on Martha Stewart
NEW YORK (AP) - Martha Stewart knows a thing or two about kitchens: She owns 21. Home Depot hopes the domestic diva still has enough cachet to inspire Americans to start remodeling again with a new line of kitchen countertops, hardware and cabinets.
The line represents an expansion of a bet Home Depot made on Stewart last year when it signed a deal with her after her long-running deal with Kmart ended when they couldn’t come to terms.
The increasingly high profile at Home Depot is a boon to Stewart and her company, Martha Stewart Living Omnimedia Inc.
The line includes 11 styles of cabinets, 8 countertops and 45 cabinetry hardware items.
While Home Depot won’t specify sales figures, the company said the Martha Stewart Living items are exceeding expectations.